Celebrating the 60th anniversary of Sino-French diplomatic relations, Paris Design Week and Maison&Objet inject new vitality into the cooperation of creative economy between China and France through the establishment of “China Week” and the launch of Third edition of “Maison&Objet Design Award China”.

Recently, Franck Millot, Director of Maison&Objet Partnerships & special events, and Director of Paris Design Week, and Vittorio Sun (SunQun), Chairman of Beijing KEYI Cultural Group, have officially signed an agreement to announce the launch of Paris Design Week's "China Week" and the "2024Maison&Objet Design Award China".

It signifies that Paris becomes the second city after Milan to establish a "China section" in its design week, and Maison&Objet becomes the first international high-end exhibition platform to introduce and promote the "Design Award China" on a global scale.

Franck Millot declared that Milan and Paris are not only internationally renowned fashion and design capitals but also exemplary models of multicultural integration. “We look forward to seeing outstanding designs at Paris Design Week and Maison&Objet Paris, as well as witnessing continuous constructive interactions between contemporary Chinese creativity and design principles with our young people and consumers. Climate change, cultural conflicts, and constantly evolving new technologies present new challenges, and creative design requires more dialogue and exchange to collectively address these challenges.”

Vittorio Sun (SunQun), remarked that 2024 is a special year: "We are very pleased to enhance the cooperation between China and France in creative economy through Paris Design Week China Week and the Maison&Objet China Design Award under the backdrop of celebrating the 60th anniversary of Sino-French diplomatic relations."

Chen Haoyang, General Manager of Beijing Keyi, noted the significant interest from numerous Chinese brands and cities in Paris Design Week and Maison&Objet, with design platforms, institutions, schools from cities like Beijing, Shanghai, Shenzhen, Chengdu, as well as renowned brands from various industries such as home decor, jewelry, automotive, and telecommunications showing a strong desire to actively participate. “The Chinese design industry holds high expectations for the comprehensive upgrade of the Maison&Objet China Design Award and the inaugural Paris Design Week "China Week." He said.

The coordinator of the Maison&Objet Design Award China, Sonia Su (Su Xinxuan) outlined that the awards for 2024 will be divided into two main competition stages. Registration for product design and space design categories will start on April 15, 2024, and end on July 15, 2024, while the new "Concept Design" category registration will commence on April 15, 2024, and conclude on November 22, 2024 (all in Beijing time). This year's competition categories and core award benefits have been expanded, and the organizing committee will strive to provide practical and beneficial award services to the winners for their long-term development. Meanwhile, Maison&Objet Paris, the international first-class trade fair platform, will provide award participants with international communication and global exhibition and sales opportunities.