SHUXUAN G

2024-08-13

SHUXUAN G. is a brand created by designer Shuxuan Guo, blending Eastern romanticism with minimalist futurism. Established in 2018, the brand aims to merge fashion and art, creating timeless pieces. In 2022, Guo rediscovered her hometown, Yuncheng, a cradle of ancient Chinese civilization, inspiring her to infuse her designs with a contemporary take on Chinese aesthetics and philosophy. Drawing from ancient Chinese stories and using traditional fabrics and eco-friendly 3D printing materials, the brand embodies an Eastern futurism.

The core philosophy of SHUXUAN G. is rooted in the concept of "emptiness," embracing all things with an open mind and unrestricted growth. A signature element across all collections is the fan shape, symbolizing infinite extension and encompassing energy, reflecting Eastern philosophical thought.

The "Boundless Realm" collection by SHUXUAN G. is inspired by the mythological figure Nuwa, the ancestor of humanity from her hometown, Yuncheng. It interprets the story of human origins and the boundless spread of life. The collection repeatedly uses the fan shape that intersects at a point yet extends infinitely, symbolizing convergence and limitless expansion. This reflects Nuwa's role as the creator of humanity and its boundless proliferation. Combining the traditional Chinese fabric Xiangyunsha, soaked in river mud, with 3D printing technology, the collection tells the story of rooting ancient civilization in a boundless realm.

SHUXUAN G. uses radial lines as the "bones" and diverse tactile fabrics as the "flesh" to explore the relationship between strength and substance in ancient Chinese literary spirit, awakening powerful inner forces. The brand takes a new perspective to explore Eastern aesthetics, emphasizing the integration of spiritual strength with external form. It also focuses on sustainability, encouraging innovation and unrestrained creativity, using a futuristic language to reshape classics.